Twitters uppgång och fall

Verkligheten tog i går udden av vår publicerade kommentar till statistik över Twitter-penetrationen i olika länder, samt Twitters – hittills – extremt snabba tillväxt (länk). För i går kom nya siffror som visar att den exceptionellt snabba tillväxten nu avtagit något, samtidigt finns det därför en oro för minskade reklamintäkter för företaget. Twitter-aktien rasade följaktligen med 19 procent, därav den dramatiska rubriken! Läs mer i Bloombergs genomgång nedan.


Twitter Inc. posted slowing user growth and a net loss that was wider than analysts’ estimates in its first earnings report as a public company, sending shares down as much as 19 percent in extended trading.

There were 241 million monthly active users in the fourth quarter, Twitter said in a statement today, up 30 percent from 185 million a year earlier and slower than 39 percent seen in the prior period. Usage also declined, with 148 billion views of Twitter timelines compared with 159 billion views in the third quarter. Net loss was $511.5 million compared with $8.7 million a year earlier, and was more than double analysts’ projections of $253.5 million.

The results indicate that Twitter may find it difficult to justify its $37.4 billion market capitalization, a valuation that is higher than Target Corp. and Inc., as some of its early rapid growth may be leveling out. Since its November initial public offering, Twitter’s stock has soared on optimism that sales will grow as the company rolls out new targeting and mobile-advertising products.

“We are concerned about the slowing user growth and the lower engagement data and whether or not they’re going to be able to sustain momentum,” said Scott Kessler, an analyst at S&P Capital IQ Inc., who has a sell rating on the stock. “If they’re not sustaining momentum in those areas, it’s going to call into question the value proposition that they can provide to global advertisers.” Bloomberg News


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