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Visiting IKEA Hometown In Älmhult – Business Insider

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Nov 022012
 

Ikea

As Ikea celebrates its 25th anniversary in Britain, we go on a pilgrimage to its strange HQ in a small Swedish town.

In the drawer of my hotel room in Älmhult, there is a copy of the Gideon New Testament and the 2013 Ikea catalogue. That is because I am staying in the Ikea Hotel, in a small town in Småland, southern Sweden – “the beating heart” of the world’s largest furniture company. The twin publications are the first sign that this is no ordinary town, but the centre of a cult: Northern Europe’s very own Pyongyang, where the Allen key has replaced the nuclear bomb, and Ingvar Kamprad, Ikea’s founder, is the locals’ Kim Il-Sung. Visiting IKEA Hometown In Älmhult – Business Insider.

 Posted by PB at 2:36  Tagged with: IKEA, Ingvar Kamprad, Kim Il-Sung Pyongyang

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