Visiting IKEA Hometown In Älmhult – Business Insider Nyhetslänkar Add comments Nov 022012 As Ikea celebrates its 25th anniversary in Britain, we go on a pilgrimage to its strange HQ in a small Swedish town. In the drawer of my hotel room in Älmhult, there is a copy of the Gideon New Testament and the 2013 Ikea catalogue. That is because I am staying in the Ikea Hotel, in a small town in Småland, southern Sweden – “the beating heart” of the world’s largest furniture company. The twin publications are the first sign that this is no ordinary town, but the centre of a cult: Northern Europe’s very own Pyongyang, where the Allen key has replaced the nuclear bomb, and Ingvar Kamprad, Ikea’s founder, is the locals’ Kim Il-Sung. Visiting IKEA Hometown In Älmhult – Business Insider. Leave a Reply Cancel replyYou must be logged in to post a comment.
